Privacy Policy

Last Updated: 10th July, 2026

At RIFT, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you use our website, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment information (processed securely by our payment providers)
  • Account login information (if you create an account)

Order Information

When you place an order, we collect information necessary to process and fulfill your purchase, including:

  • Products purchased
  • Order history
  • Shipping details
  • Payment confirmation

Automatically Collected Information

We may automatically collect information such as:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Time spent on our website
  • Referral sources

This information helps us improve website performance and user experience.

How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Deliver products and services
  • Provide customer support
  • Respond to inquiries
  • Send order confirmations and shipping updates
  • Improve our website and shopping experience
  • Detect fraud and maintain website security
  • Comply with legal obligations
  • Send promotional emails and marketing communications (only where permitted or with your consent)

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Keep items in your shopping cart
  • Analyze website traffic
  • Improve website functionality
  • Personalize your shopping experience

You may disable cookies through your browser settings; however, some features of our website may not function properly.

Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third-party service providers that help us operate our business, including:

  • Shopify
  • Payment processors
  • Shipping and logistics providers
  • Marketing and analytics services
  • Fraud prevention providers

These partners only receive the information necessary to perform their services.

Payment Security

All payments are processed through secure third-party payment providers. We do not store your complete payment card information on our servers.

Payment processing is subject to the privacy policies and security practices of the payment provider you choose during checkout.

Marketing Communications

If you subscribe to our newsletter, we may send you updates regarding:

  • New collections
  • Product launches
  • Promotions
  • Exclusive offers
  • Brand news

You may unsubscribe at any time using the link included in our emails.

Data Retention

We retain your personal information only for as long as necessary to:

  • Complete your orders
  • Provide customer support
  • Maintain business records
  • Meet legal and tax obligations
  • Resolve disputes

When your information is no longer required, we securely delete or anonymize it where appropriate.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your personal information
  • Restrict or object to certain processing
  • Withdraw consent where applicable
  • Request a copy of your personal data

To exercise these rights, please contact us using the details below.

Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.

Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our website is not intended for individuals under the age of 13 (or the minimum age required by applicable law). We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate consent, we will delete it promptly.

International Visitors

If you access our website from outside our operating country, your information may be transferred to and processed in countries where our service providers operate.

By using our website, you consent to these transfers where permitted by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or services.

The updated version will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

RIFT

Email: support@rift.com (Replace with your actual email)

Phone: +92 XXX XXX XXXX (Optional)

Business Hours: Monday – Friday, 9:00 AM – 6:00 PM